ALEXA, Are You Spying On Me?
Time & Location
There are multiple ways to think about personalization and how we profile customers and visitors. While privacy, creepiness, and regulations like GDPR & HIPAA create some uneasiness there is more good to come from personalization than not, whether it be in consumer products, health systems or B2B. This panel will explain personalization at a deeper level, explore the many opportunities of profiling and personalization extended over long periods of time, and help you better serve, rather than creep out your customers and constituents.
John Berndt is a person with accomplishments and interests in a number of fields including business, experimental music, philosophy, and art. When the Web began in 1993, John was able to design some of the first large websites—a professional momentum which has never slowed, and he now runs a national recognized customer experience agency, TBG. Having worked on hundreds of significant websites for name brand client, he has an sense of what it means to build leading digital ecosystems. He is the author of the book "Personalization Mechanics," and co-founder of The Consortium of Personalization Professionals
Ruth is an Open Source evangelist with over 18 years of experience using and contributing to many different projects. Having served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as the Mautic Community Manager at Acquia, supporting the community who build and maintain the world’s first Open Source Marketing Automation platform. Ruth is a lover of cats, a keen runner and is based in the East of England.
Justin Freid, EVP of Growth and Innovation at CMI/Compas is responsible for discovering areas of opportunities for growth and building what needs to be done to achieve growth. In this role, Justin oversees sales and marketing as well as product innovation and the search and social media practice. Justin has spent his career helping brands break down silos and push forward new and innovative programs while also helping his clients make the best use of data and technology.
As the child of a volunteer EMT, Shanel Fields was inspired by her father’s experiences as a first responder to launch a healthcare technology company in the 911 space that focuses on ensuring the appropriate use of finite emergency resources and improving long-term patient outcomes. In 2018, she leveraged her mobile and healthcare technology expertise to launch MD Ally, an EMS telemedicine platform that enables collaborative partnerships between public safety and provider organizations for large-scale mobile integrated healthcare initiatives. Shanel has found that driving innovation in the 911 space has fulfilled her desire to positively impact the world around her and improve the health of all citizens, particularly when they’re at their most vulnerable moments.
Prior to launching MD Ally, Shanel attended Wharton Business School where she majored in Healthcare Management, Entrepreneurship, and Innovation, as well as worked alongside life-long EMS researchers to study patient ER utilization and first responder advocacy. For more than a decade, she’s worked for innovative companies like AT&T and athenahealth, Inc., where she has scaled and led impact-focused growth teams focused on enterprise health systems, payers, and independent health entities.