A few weeks ago, the Amplify Philly team was buzzing with excitement about our return to South by Southwest. We reached out to many of you to discuss potential plans and brainstorm creative ways to show up BIG in Austin together next year.
However, as we now know, so much can change in just a matter of days or weeks. Given the ongoing situation of the Covid-19 Delta variant and the inability to guarantee a high-traffic, high-impact, in-person experience like years past, we have made the difficult decision not to open the Amplify Philly House for the 2022 festival season.
The Amplify Philly House will return in the future, and we are looking forward to strengthening our organization in the meantime. We are also looking forward to participating in SXSW in new ways, including partnering with other cities to plug in Philly speakers, promoting their “URL” virtual programming, and hosting more “Amplify @ Home” events here in Philadelphia.
This next year is also a way for us to learn how to navigate the future of festivals, so when we return, it is in the best and safest way possible. Our team is still planning to attend SXSW 2022 as guests, if it should still happen, to scout out new partners and better understand the latest protocols for large events.
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Cheers to what we’ve accomplished so far and here’s hoping to brighter days ahead. Stay safe out there Philly!
The Amplify Philly Team